Be it selling undergarments or mangalsutras, people are furious over Sabyasachi’s new jewelery ad campaign

New Delhi
Famous fashion designer Sabyasachi became a victim of trolling for his new collection. Sabyasachi has launched its new jewelery collection. In this, he has shared some pictures of mangalsutra. In this photoshoot, a plus-size model can be seen hugging a man wearing a black bra, a bindi and two mangalsutras. In this the man is posing shirtless.

Didn’t expect this kind of ad
One user wrote, ‘Did not expect this kind of advertisement from Sabyasachi’. One wrote, ‘I thought for a moment that this was an advertisement for your new undergarments then saw that you are talking about jewellery in this’. At the same time, another user wrote that be it selling undergarments or mangalsutra. Another user compared it to a condom ad.

You can sell a burqa or amulet in this way
A user Kanan Shah wrote that you have the courage to sell a burqa or amulet like this. A user Shraddha wrote that this is not an ad for lingerie or condom. This is an ad for Sabyasachi’s mangalsutra. One user wrote that I thought this is Sabyasachi’s new lingerie collection. I didn’t even notice.

this shameful act
User Yukta wrote that this is a shameful act. You are selling mangalsutra by promoting nudity. Another user Shefali wrote that you can report about this ad only in nudity and sexual activity.

From seat tires to fab india ads became targets
Recently, Aamir Khan’s CEAT’s Diwali ad, Fabindia’s Jashn-e-Diwali and Manyavar’s ad became a victim of anger on social media for hurting religious sentiments. In Manyavar’s ad, Alia Bhatt was trolled for questioning the Hindu practice of kanyadan in marriage. At the same time, Fabindia had to face the ire of people for showing models without a bindi for the festive wear collection. Whereas Aamir Khan’s seat tire ad urged not to burst crackers on the road during Diwali.