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Highlights:
- Worried about the fun happening in small towns of Corona
- The trend of luxury is increasing rapidly
- Most resorts are pre-booked for weddings
Lizzie Phillip, Shantanu Nandan Sharma, New Delhi / Mumbai
On the one hand, in many big cities like Delhi, Mumbai, the corona virus is bad and many restrictions have been imposed, while in small cities, corona seems to be carefree. There are cases coming up in many places where people are forgetting the danger of Corona in the fun and party affair. Unaware of the epidemic, the trend of small townspeople is increasingly moving towards luxury.
14-year-old Kanav Khandelwal celebrated his birthday on 23 March in Jaipur Metro. Kanava cut the cake with her family and after that the guests are served vada pav, sweets and juice. The birthday of Kanva was celebrated between Mansarovar and Badi Chaupar stations of Jaipur Metro. During the party which lasted from 5 to 9 pm in the evening, the metro train made several rounds between these two stations.
Gopal Gupta, a relative of Kanava, told our associate newspaper Economic Times that on the metro we had booked coaches for 10,000 (excluding tax). Decoration and eating arrangements were separate. Gopal said that permission was obtained 10 days ago by depositing deposit money for this party from the metro. A spokesperson for Jaipur Metro Rail said that such parties are often held in the metro following the Corona rules. He told that the metro has been booked at least 4 times for birthdays and retirement parties in the last three months.
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While the growing cases of Corona in the big cities are showing its effects on the economy, in the smaller cities, people are booking metro for party, booking resort for wedding, buying BMW bikes and Lamborghini vehicles. . About the trend of luxury growing in small cities, Shivpad Reddy, Head, BMW India, says, ‘Recently a customer from Siliguri in West Bengal got a call from me. He complained that I had to travel 600 km to Kolkata to buy the bike of my dreams. The customer insisted that the company should open a showroom in this city of North Bengal as well.
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Sharad Aggarwal, head of Lomborgini India, says on this trend, “Today’s generation is quite different. Consumers want to buy super luxury vehicles in small markets. According to the company’s data, it has 25 per cent buyers in small towns. Dukati India MD Bipul Chandra agrees with the growing trend of people moving towards luxury companies in small towns. He further says that in the last few months, due to the reasonable prices in the 300-600 cc segment, we have attracted more customers from small towns. Luxury companies such as BMW are now opening satellite stores in non-metro cities. BMW has also recently opened such a store in Vijayawada.
According to the wedding planners, most of the farm houses, boutique resorts, etc. are also booked for the next 6-8 weeks due to the wedding season in smaller cities like Bikaner, Aurangabad, Kodagu, Kodakanal. Wedding planner Prerna Saxena says that now there is a lot of emphasis on theme based and destined wedding.
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